The logos are both simple in design but are very hard to produce or make because at the start of most films, the company logo appears and normally appears in the form of an animation like DreamWorks does when the boy is guided on to the moon by the balloons for DreamWorks Animation and the boy is fishing whilst sitting on the moon in a normal DreamWorks film.
There is a difference in the colours too. For the animation logo, the colours are very light to poissibly show the film may be light-hearted. The colours are light blue and the font colour of DreamWorks consist of the colours blue, orange, purple, red and green. In the normal Dreamworks logo, the font is a plain white colour but has the same font type as DreamWorks Animation. The colours are dark blue or purple to highlight the seriousness of the film. In common, they have the same fonts and the same characters such as the man and the moon in the animation.
DreamWorks is an American film studio which distributes films as well as video games and television programmes. It has produced more than ten films with box-office grosses totalling more than $100million each. DreamWorks most successful title has been Shrek 2.
DreamWorks began in 1994 as an ambitious attempt by media moguls Steven Spielberg, Jeffrey Katzenberg and David Geffen (this is where the SKG originated from) to create a new Hollywood studio. In December 2005, it was sold off to Viacom, parent of Paramount Pictures. In 2008, it decided to end its partnership with Paramount and signed a deal with Reliance ADA Group from India. DreamWorks Animation SKG was created in 2004 and remained independent of Paramount. On February 9th 2009, DreamWorks signed a deal with Disney for a long term, 30 picture distribution deal where the films would be released with the Touchstone Picture banner over the next five years.
In 2000, DreamWorks won an Academy Award for Best Picture for Gladiator, starring Russell Crowe. In 1996, DreamWorks was emerging as a animation studio rival to Pixar creating some of the highest grossing movies of all time such as Antz, Shrek, Shark Tale, Madagascar, Flushed Away and Kung Fu Panda. In recent years, DreamWorks has scaled back. It stopped plans to build a high-tech studio, sold its music division and produced few television series. David Geffen admitted DreamWorks had gone close to going bankrupt twice. Under Katzenberg, DreamWorks made a $125 million loss on Sinbad: Legend of the Seven Seas and overestimated the DVD demand for Shrek 2.
In 2005, Paramount Pictures bought out DreamWorks for $1.6 billion. In June 2008, DreamWorks was looking for finance to continue operations as an independent production company once its deal ended with Paramount. Most of the finance came from Reliance ADA Group. The DreamWorks trademarks are owned by DreamWorks animation and the new company would need their approval to use their trademarks. In September, DreamWorks closed a deal with Reliance to create a stand alone production company and end its ties with Paramount. On 12th March 2007, DreamWorks Animation announced it would release all of its films beginning with Monsters vs Aliens in 3D.
Famous DreamWorks films include Saving Private Ryan, starring Tom Hanks, Gladiator, Chicken Run, Shrek, Road to Perdition featuring Jude Law and Daniel Craig, Catch Me If You Can starring Leonardo di Caprio, Meet the Fockers where Ben Stiller appears, Wallace and Gromit: The Curse of the Were-Rabbit and Transformers.
The next company I have researched is Paramount:
Both the logos are simple in desgin, showing the top of a mountain and the skyline as well as the stars arching over the word Paramount. On the other hand, there has also been some changes. Firstly, there is a change in colour. In the older logo,the mountain is orange and the clouds are yellow. This can suggest at the time, filming and animation was not technologically advanced as it is today when almost anything is possible. The modern logo looks far more realisitic but not entirely simplistic. There is a better use of light and shade and you are able to tell what time of day it is in the modern logo (sunset) whereas it is hard to tell what time of day it is in the older and outdated version. The text has also changed. In the older version, the text is placed over the mountain and the font size is bigger, making it easy viewing for the audience. However, in the modern logo the font size is a lot smaller and says Paramount just above the mountain and not over it. It just says Paramount rather than A Paramount Picture because over time and due to Paramount's success, audiences have become more accustomed to seeing Paramount and is instantly recognisbale because they have made so many films.
Paramount Pictures was created in 1912 and was founded by Adolph Zukor. He felt movies should appeal to working-class immigrants and planned to offer feature length films to the middle classes. Zukor believed in stars, he signed and developed many of the leading early stars, including Mary Pickford, Rudolph Valentino, and Wallace Reid. With so many important actors and actresses, Paramount was able to introduce "block booking", which meant that an exhibitor who wanted a particular star's films had to buy a year's worth of other Paramount productions. It was this system that gave Paramount a leading position in the 1920s and 1930s, but which led the government to pursue it on antitrust grounds for more than twenty years.
By the early 1960s Paramount's future was in doubt. The high-risk movie business was wobbly, the theater chain was long gone, investments in DuMont and in early pay-television came to nothing. Even the flagship Paramount building in Times Square was sold to raise cash. Founding father Adolph Zukor (born in 1873) was still chairman of Paramount. An old and retiring Zukor was incapable of keeping up with the changing times, and in 1966, a sinking Paramount was sold to Charles Bluhdorn's Gulf and Western Industries.
Paramount's successful run of pictures extended into the 1980s and 1990s, generating hits like Flashdance, Terms Of Endearment, Footloose, Pretty In Pink, Fatal Attraction, the Friday the 13th slasher series, as well as Raiders of the Lost Ark and its sequels.
On December 11, 2005, Paramount announced that it had purchased DreamWorks SKG (which was co-founded by former Paramount executive Jeffrey Katzenberg) in a deal worth $1.6 billion. The announcement was made by Brad Grey, chairman and CEO of Paramount Pictures, who noted that buying Paramount's large amount of pictures is a "key strategic objective in restoring Paramount's stature as a leader in filmed entertainment." The agreement doesn't include DreamWorks Animation SKG Inc., the most profitable part of the company that went public the previous year. The first completed under this deal was Over The Hedge.
Paramount's most famous film is most like to be Charlie and the Chocoltae Factory, made in 1971, based on a novel by Roald Dahl. Although Warner Brothers took responsibility for making this film, Paramount had originally made this film. Other famous films include Beverly Hills Cop, Cloverfield, Crocodile Dundee, The Godafther and Indiana Jones.
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